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Climate scan

Key questions to ask about your communication climate

Does your communication climate increase trust, self-confidence and engagement? Answering the following questions will give you a fair idea of what a healthy climate is about.

  1. Do employees perceive the way management communicates about issues facing the organization as open?
  2. Do employees feel free to express their opinions?
  3. Do employees feel taken seriously when voicing concerns or making suggestions?
  4. Do employees feel supported by co-workers and managers?
  5. Do employees feel encouraged to participate in decision making?

An unequivocal positive answer to all of these questions is an indication of a healthy climate. In all other cases you are well advised to look deeper into it and continue reading.

Why you should measure your communication climate

Effective employee communication starts with understanding where you are today. Measuring communication climate has several advantages.

  1. Create a solid, fact-based starting point for mapping out your employee communication strategy
  2. Discover the degree in which communication priorities should focus on content, channels, flow or climate
  3. Make monitoring of progress easy
  4. Stimulate communication to focus on strategic, long-term objectives rather than short-term issues and distractions
  5. Make communication accountable and demonstrate it’s added value

Climate scan options

The communication climate scan is available in three versions.

Pulse scan

Provides a fast indication of the condition of the overall communication climate, based on an online survey with a limited sample.

Basic scan

Provides additional insight through a number of face-to-face interviews across the organization.

Deep scan

Provides a comprehensive and detailed picture of the communication climate. For the organization as a whole as well as for different organizational levels and geographical or functional units. Based on an online survey with a stratified sample and face-to-face interviews per unit.

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